History

At the beginning there were two wheels. Giuseppe Trivellato opens in Vicenza a garage specialized in repairing motorcycles. In a short time the Trivellato motorcycle workshop becomes an irreplaceable point of reference. Competence, passion and what today would be called customer service: already in the first generation of Trivellato that spirit of enterprise emerges which will always remain the distinctive hallmark of the company in each successive evolution. A curiosity: the sign in the photo carries some names of motorcycle manufacturers. Do you know them? They are legendary and marked the first, heroic times in the history of two wheels. Just to say from where Trivellato started. And where it's arrived at.

The activity encompasses also automobiles. A passion which grows up to becoming total. Trivellato will completely dedicate itself to the world of the car. In this passage it demonstrates not only the capacity to put itself up to discussion by opening new market possibilities but also a unique talent, able to assert itself in every change, when an ever greater quality and ever greater professionalism is required.

Trivellato becomes Mercedes Benz dealer. We are still at the beginning of the economic boom and Trivellato foresees the new opportunities which grow in an ever more widespread wealth. Not everyone is able to obtain the exclusivity of a brand of very high value such as the German one. Trivellato stands out over the competition bringing all the recognized quality of its experience. And it will become one of the biggest companies in its sector in Italy, through volume of business and automobiles handled.

Second generation of Trivellato has entered into action. Jacopo and Francesco do not flank their father only in the development of the company. But, realizing how important it is to build a strong brand image around the company name, they decide to found an automotive racing team. From then the Trivellato Racing Team will participate in the championships of the minor formulas, obtaining a great amount of approval and recognitions. Without a doubt in this operation the overwhelming passion for the motors which animate Trivellato carried weight. However, a marketing vision without doubt innovative for the age played an important role. Thanks to the sporting activity, the Trivellato brand acquires an ever greater fame throughout North East Italy.

Trivellato's expansion continues over the years. The headquarters in Torri di Quartesolo expanded, distributing itself over three establishments. The first branches are born in the province of Vicenza. The first sponsorship programs in the field of competitive sports such as, for example, basketball, are started. With the Trivellato brand it is wished to transmit ever more an image of dynamism, the will to win, the strength behind teamwork. From this point of view, the continued successes of the Trivellato Racing Team play an essential role. The racing team becomes a breeding ground of champions which race in formula 1 such as, for example, Riccardo Patrese. In the photo, a historic event in 1982: the Dallara 382-Alfa Romeo is officially presented. From left, the engineer Dallara, Riccardo Patrese and the team manager Jacopo Trivellato, interviewed by the well known sporting journalist Mario Poltronieri.

We are at the third generation of Trivellato. Together with Francesco, there is now son Luca. The company has grown further, taking on the dimensions of a real group. Nine branches, 12 establishments and 240 collaborators make up a unique heritage in the field of car distribution. The difference not only makes it a large and widespread network, which attains surprising sales records. But the ever greater assertion of a philosophy and a brand which has innovation in its genetic code. In the age of the customer protagonist, only an attentive and flexible company, capable of modeling itself to market requests, is capable of facing competition and change. And Trivellato does this with a precise objective: to win the customer's loyalty, according to the logic of lifelong value. To ensure it has a lasting and constant relationship, Trivellato is always proposing new services, new ways of customizing the relationship with the customer. This logic has as a future its own endless inspiration. And it is with this spirit that Trivellato took up the challenge of Internet. It is the first large Italian dealer that proposes itself completely, dynamically, innovatively on the net. With its on-line showroom it transfers all the experience and the value of a long history to the cyber market. As always, ahead of the times. And preparing to win new, important successes.